March Roundup

Throughout March, as always, we’ve been monitoring social media usage by the KTN’s, and the time has come when we add up all of those tweets and blog posts and see which KTN came out on top!

The Materials KTN was again, for the second month running, the most active KTN out of all the networks we monitor; publishing 56 items in total, which accounted for a massive 53% of all social media activity conducted by all of the KTNs – an increase of nearly 20% month on month. This is an impressive number, and just shows that the Materials KTN is making the most of social media in delivering it’s latest news and information to it’s members.

The second and third place positions have switched around this month, with Position, Navigation & Timing, part of Digital Systems (previously known as Location & Timing) coming in second place, with third place going to Creative Industries.

Even though Creative Industries dropped a place this month, it has to be noted that they are currently, to our knowledge, using the widest range of social media sites out of all the KTNs and truly embracing the meaning and purpose of the services – including Twitter, Flickr and their blog.

Out of the services we monitor; the most popular medium again this month was Twitter, however it’s percentage dropped from 98.5%, down to 73.3%, with the rest being made up of blog posts and Flickr sets. This change can easily be explained by many KTN’s moving over to the new web platform during March, which in turn saw an up take in each KTN making use of their new blogs.

So, a congratulations goes to the Materials KTN, and a worthy applause to the Creative Industries KTN’s efforts. We wish all the KTN’s good luck with the following month, hopefully some taking some inspiration from the activites and efforts demonstrated during March.